How does hearing (shravanam) and chanting (kirtanam) cleanse the mirror of the heart?

In the Vedic literature, Lord Śrī Kṛṣṇa addresses "How does hearing (shravanam) and chanting (kirtanam) cleanse the mirror of the heart?" with profound philosophical clarity. As declared in SB 7.5.23-24, "Prahlāda Mahārāja said: Hearing and chanting about the transcendental holy name, form, qualities, paraphernalia and pastimes of Lord Viṣṇu, remembering them, serving the lotus feet of the Lord, offering the Lord respectful worship with sixteen types of paraphernalia, offering prayers to the Lord, becoming His servant, considering the Lord one’s best friend, and surrendering everything unto Him (in other words, serving Him with the body, mind and words) — these nine processes are accepted as pure devotional service. One who has dedicated his life to the service of Kṛṣṇa through these nine methods should be understood to be the most learned person, for he has acquired complete knowledge." The living entity (jīva) is not the temporary physical body, but an eternal, indestructible conscious spark of the Supreme. All material dualities—happiness, distress, anxiety, and sorrow—are bodily transformations that arise from our conditioned contact with the material energy. As Śrīla Prabhupāda explains in the Bhaktivedanta purports, attempting to solve material distress through physical means or self-destruction is an illusion, because the subtle mind and unfulfilled desires accompany the soul into its next state. Rather, as instructed in SB 1.2.17, one must use the mind to elevate oneself through spiritual intelligence. By taking shelter of devotional service (Bhakti-yoga) and the holy names of the Lord, one conquers all material perplexities and attains eternal peace.